Quantitative studies deal with those aspects of consumers’ behaviors and attitudes that can be measured. Being statistical in nature these studies quantify data and usually generalize results from a sample to a population of interest. Different methods employed by Bazaarnegar are:
Bazaarnegar with over 20 years of experience in this field provides the following types of Ad-hoc and continuous quantitative studies
- Census Studies
- Product Test
- Packaging Test
- Positioning Study
- Brand Image Study
- Car Clinic
- Mystery Shopping
- Desk Research
- Retail Audit
- IHPP (In-home product placement)
- U&A (Usage & Attitude) Study
- Customer Satisfaction
- Pre and Post Advertising and Concept Test
- Brand Research
Face to Face (F2F)
- Most widely used method in Iran
- Direct meeting between respondent & interviewer
- Ability to use visual materials
- Ensure accurate data
Door to Door (D2D)
- Respondents to be interviewed at their homes
- All D2D interviews are F2F, but not all F2F interviews are D2D
- Efficient to evaluate products, concepts, etc.
- Controlled environment
- Ability to see the products and brands used by consumers
Central Location Test (CLT) is a face-to-face survey method where respondents are invited, with or without prior notice, to a convenient place (ranging from a public hall to a specialized facility). This type of setup is used for studies requiring extensive stimulus material to be shown and/or tested under standard and controlled conditions.
- Cost effective
- Proper for big cities with high phone penetration
- Presenting visual materials is not possible
- Not good for testing concepts, visuals, products, etc.
- Cost effective
- Easy to analyze
- Limited to internet users
Gang Survey is a very intelligent hybrid of quantitative and qualitative methodologies. This method enables us to incorporate key normative measures to give figures and tabulations, as well as use topical discussions using qualitative techniques to provide insights wherever required. 15-12 participants are invited for the gang survey that usually lasts approximately 1½ to 2 hours.
An omnibus survey is a method of quantitative marketing research where data on a wide variety of subjects is collected during the same interview. Usually, multiple research clients will provide proprietary contents for the survey (paying to 'get on the omnibus'), while sharing the common demographic data collected from each respondent.
- Cost effective
Bazaarnegar follows very strict quality control procedures to ensure data validity and reliability:
- One unique project manager in charge of each study
- All interviewers receive one day training on basic interviewing techniques and procedures regardless of any specific project
- All interviewers for each specific project receive comprehensive training before going into the field
- All interviewers for each specific project conduct mock interviews before going into the field
- All interviewers for each specific F2F projects are accompanied by a trained supervisor for their first two interviews.
- Constant supervision of all telephone interviews
- After completion, all questionnaires are checked to be relevant and complete
- 30% random call backs of each interviewer during FW
- Elimination and replacement of all fishy and or incomplete questionnaires